On the 1st of March we visited the ICA in the Breffni resource centre in Carrick-on-Shannon, Co. Leitrim. A small group of Ladies gather there once a month to discuss a wide range of topics, from home cooking to farming.
We thought it would be an excellent opportunity to promote Certified Irish Angus Beef as these women purchase beef on a regular basis for their families.
We developed a power point presentation to give them an insight into what the competition is about and the different ideas we have of promotion of the Certified Irish Angus beef.
On the night we also raffled off two boxes of burgers to the women on the ICA.
The presentation was a big success, we will also be featured in the ICA’s monthly magazine!